Communication strategy Term Paper Example | Topics and Well Written Essays - 2500 words

Communication strategy - Term Paper Example Purpose for the communication strategy B. Mission of the company C. Situation analysis D. Business objectives E. Communication goals and objectives F. Key themes and messages G. Conclusion and recommendation Through the sections listed above, a strategy based on internal communication, media relations and partners-stakeholders communication is presented. Thank you. A. Purpose Due to globalization and rapid economic growth, multinational firms are becoming very prevalent. Due to this, managers are faced by intercultural communication challenges. According to Hofstede (1980), culture is the software of the mind and as such it has the ability to influence behaviors and thinking patterns of people. The way people function and interact in their day to day lives is a product of mental conditioning. . According to Steyn (2000), communication offers the only way by which team members can work together to achieve the goals of an organization. B. Mission This plan aims at increasing the brand awareness of the company’s merchandise in the Canadian market. The company has garnered a lot of success in Russia and Finland has not ventured much into the Canadian market. The company thus intends to penetrate the Canadian sports industry by supplying hockey sticks. The company has already signed contracts with various Canadian sporting goods chains that will begin selling their merchandise in February 2014. While the Canadian stores will handle the point-of-sale marketing, it is important for the company to raise awareness of its goods in Canada thus creating the foundation for a strong market share. C. Situation Analysis The most important issue affecting the company is the lack of an effective marketing base in Canada. While the company has had some success in other company, entry to a new market with vastly different cultural background may prove difficult. Basically, the company has to contend the cultural gap between the two countries while also proving that their me rchandise is up to par. By instituting these changes, the company itself will experience substantial growth. Communication effectiveness will also make it easier for point-of-sale marketing efforts to progress much better. Internal communication in the company is also set to improve thus improving the overall position of the company. Some of the communication issue that the company wishes to address re as follows. First, the company has to improve communication between the parent company in Pohang, Korea and various partners all over Canada. The second communication issue is raising the awareness of the Canadian market on the company’s merchandise. Finally, the company seeks to set up an effective communication channel with its shareholders thus ensuring the financing of marketing efforts progresses smoothly. At the moment, the company has access to a lot many communication infrastructures. The advent of the internet has enabled communication efforts to be simplified at a che aper price. National media such as newspapers, television and stadium electronic boards provide another avenue the company can utilize. The implementation of the company’s communication efforts is best implemented by the Canadian section of the company. The company can utilize its various partners in Canada in order to develop an effective communications team that has a better grasp of the Canadian economic and social scene. The communication strategies employed will only be deemed successful if the