Marketing Planning Essay Example | Topics and Well Written Essays - 2750 words

Marketing Planning - Essay Example Product quality, design and packaging formed the product tactics while in pricing tactics; I weighted value pricing and discounts on quantity as crucial components of pricing tactics. Discussion on different product tactics required increased focus on creativity in deriving meanings. Figures play a crucial role in creating a budget plan, so I have to depend a lot on previous years’ data on Mont Franklin’s share of the bottled water market. Sensitivity analysis and break-even analysis further enlarged the focus on marketing budget spending on the product, Mount Franklin. The implementation and control guidelines included making of an action plan on conducting research, reviewing financial performance, employee satisfaction, controlling and reviewing marketing performance, advertisement and environmental campaigns, which formed crucial metrics of the action plan. Past research proved very effective in finishing the second part on marketing planning of Mount Franklin altho ugh there was a gap of time between the two parts of the assignment.